SoundMachine
SEO, Content and Link Building for a Background Music Platform.
Project Overview
SoundMachine streams licensed background music for businesses, with curated playlists for retail stores, restaurants, bars, hotels, gyms, salons, offices and more. It takes care of the licensing so businesses can play music legally, and runs sites for both the US and the UK.
SoundMachine came to us in 2025 to grow its organic reach against bigger names in background music, such as Mood Media and Soundtrack Your Brand.
Since March 2025 we’ve built pages for every type of business it serves, licensing guides and platform comparisons, backed by a large digital PR and link-building campaign.
Project Highlight
- 96% Increase in Meetings Booked Year on Year
- 93% Increase in Visits From Google Since March 2025
- 64% Increase in New Accounts From Organic Search Year on Year
- 597% Increase in Google Top 3 Keywords Since March 2025
- 114% Increase in Websites Linking to the Site From March 2025 to April 2026
Challange
Background music for business is a niche, high-intent market, and most of the searches that matter are specific, such as music for restaurants, music for gyms or music licensing for a bar. SoundMachine needed a strong page for each type of business it serves to compete for them.
Many business owners also don’t realise they need a licence to play music, so the site needed content explaining licensing, costs and the alternatives, plus the authority to rank it against long-established competitors.
Solution
We built the site out around the businesses SoundMachine serves and the questions they ask, backed by digital PR.
- Industry Pages: Pages for each type of business, from retail stores, cafés and breweries to hotels, spas, gyms, banks and offices.
- Licensing Guides: Guides to music licensing, including what SESAC is and what a music licence costs a retail store.
- Platform Guides: Guides to using Spotify and Pandora in a business, explaining why personal streaming accounts aren’t licensed for commercial use.
- Digital PR: Articles placed in publications such as TheStreet, CEO Today, Analytics Insight and Retail Tech Innovation Hub, linking back to the site.
- UK Site: In 2026 we also took on SEO for SoundMachine’s UK site.
Visual Results
SEO, content and digital PR for a US background music platform since March 2025, with a page for every type of business it serves and articles in publications such as TheStreet and CEO Today. The UK site followed in 2026.
SoundMachine, client since March 2025The Results
- +96% meetings booked (January to October 2026, vs the same months of 2025)
- +93% visits from Google (the 12 months before March 2025 vs November 2025 to October 2026)
- +64% new accounts from organic search (January to October 2026, vs the same months of 2025)
- +597% keywords in Google’s top 3 results (March 2025 to October 2026)
- +248% keywords in Google’s top 10 results (March 2025 to October 2026)
- +114% websites linking to the site (March 2025 to April 2026)
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