Snappic
Digital Strategy, Search Engine Optimisation, Pay Per Click Ads & Sales Attribution.
Project Overview
Snappic, a SaaS industry leader, offers a world of possibilities for creating unique and unforgettable experiences for all your attendees. With their intuitive photo booth software designed for iPad , iPhone & Mac, Snappic presents a multitude of photo experiences to astound any guest. This innovation has enabled Snappic to stand tall in the market, providing both creativity and reliability in its offerings.
Bird Marketing was entrusted with the vital mission of enhancing sign-ups and leads for Snappic’s portal, where customers purchase various packages for photo booth software. Midway through the project, the challenge grew as Bird Marketing was also given the task of assisting in the migration from Snappic’s old domain to a new one, preserving the existing SEO rankings.
Project Highlight
- Achieved a 45.5% increase in organic traffic, showcasing the effectiveness of SEO implementation and sustained performance growth.
(Organic sessions rose from 408,985 to 595,118 year-over-year.) - Total revenue increased by 49.08%, climbing from $1,283,158 to $1,912,889, highlighting the commercial impact of combined SEO and PPC efforts.
- Successfully devised and executed a domain migration plan, ensuring a seamless transition with minimal downtime and preserved search visibility.
- Significant increase in sign-ups and overall platform activity, reflected by a 58.58% rise in engaged sessions and a 134.54% uplift in key event completions (including sign-ups and purchases).
- PPC optimisation delivered a 9.03% conversion rate with 24,600 total conversions, achieving a $8.10 cost per conversion and 236.87% ROAS, demonstrating strong efficiency in paid performance.
- A detailed conversion tracking system was introduced — integrated with Google Analytics 4 for precise attribution and enhanced with custom event tracking for sign-ups and purchases, ensuring complete visibility across the user journey and sales attribution.
Challange
Our journey with Snappic wasn’t without obstacles:
- Custom developed system: Bird Marketing collaborated with Snappic’s developers to implement SEO changes on their specially developed system.
- COVID’s impact: The pandemic severely impeded the early stages of the campaign, particularly due to Snappic’s event-based nature.
- Site migration to a new domain: With Snappic’s substantial traffic, the migration posed a high risk of losing traffic, adding complexity to the process.
Despite the hurdles presented by these challenges, Bird Marketing managed to devise effective strategies, leading to the triumphant completion of the project.
Solution
The approach adopted by Bird Marketing was strategic and multifaceted:
- Ran a targeted PPC campaign across key SaaS and event-based search terms, generating a sharp uplift in qualified sign-ups.
- Executed a full SEO programme, updating on-site metadata, improving technical foundations, and securing backlinks to core service pages.
- Built a comprehensive redirect map to ensure a seamless domain migration, followed by proactive search console updates and post-migration performance monitoring.
- Provided continuous performance tracking, using enhanced conversion setup and cross-channel reporting to refine paid and organic strategy.
Visual Results
Bird steered us through a complex SEO migration while boosting sign-ups. Despite challenges, their strategy delivered growth and stability for our platform.
Julio OwnerThe Results
View WebsiteIn a digital landscape fraught with challenges and ever-shifting dynamics, Bird Marketing embarked on a journey with Snappic, forging a partnership that navigated the turbulence of a global pandemic and redefined growth within the SaaS industry.
- Supported recovery and growth post-COVID, helping Snappic regain and surpass pre-pandemic traffic momentum through refined SEO and paid strategies.
- Achieved a 45.5% increase in organic traffic, showcasing the effectiveness of SEO implementation and sustained year-on-year performance.
(Organic sessions rose from 408,985 to 595,118.) - Total revenue increased by 49.08%, climbing from $1,283,158 to $1,912,889, underlining the tangible commercial impact of combined SEO and PPC efforts.
- User Growth: A measurable upsurge in users and sign-ups following the PPC and SEO relaunch, reflected by a 58.58% rise in engaged sessions and 134.54% uplift in key event completions (including sign-ups and purchases).
- Performance Outcomes: Achieved a 9.03% conversion rate, generating 24,600 total conversions with an impressive $8.10 cost per conversion and 236.87% ROAS, demonstrating strong efficiency and profitability across campaigns.
- Proof of Partnership: The collaboration between Bird Marketing and Snappic stands as a testament to innovation, resilience, and sustained success within the SaaS sector.
- Advanced Tracking Implementation: Introduced a detailed conversion tracking system integrated with Google Analytics 4, enhanced with custom event tracking for sign-ups and purchases, ensuring full visibility across the user journey and accurate multi-channel attribution.
