Hickman Design

SEO, Social Media & Web Design for an Art Supply Website

Project Overview

Hickman Design is a new supplier of printmaking and art equipment, serving the creative community across the UK. Known for their wide range of specialist products, Hickman Design supports artists and printmakers by providing high-quality, reliable tools and materials.

Project Highlights

  • Successfully securing collaborations with prominent niche influencers, resulting in two influential Instagram posts. These posts generated immediate engagement, delivering over 100 new followers within hours and resulting in direct product sales.
  • Noticeable growth in organic visibility across search engines, improving Hickman Design’s ranking and increasing exposure for their large product range.
  • A visually appealing, easy-to-use website that provided customers with a streamlined and enjoyable shopping experience.

Challenge

The key challenges faced in this project were:

  • Entering a highly competitive e-commerce market with established art suppliers already dominating organic search results.
  • No existing social media presence, requiring a completely fresh approach and audience growth from scratch.

Solution

To address these challenges, Bird Marketing implemented the following strategies:

  • Conducted extensive keyword research tailored to Hickman Design’s product categories and individual product listings.
  • Developed a clean, easy-to-navigate e-commerce website designed to accommodate Hickman Design’s extensive product range.
  • Identified and collaborated with niche, highly relevant Instagram influencers within the art and printmaking community to drive targeted awareness and sales. Our client provided complimentary products for an open review with the influencer, resulting in valuable exposure for their latest lino cutting tools, just in time for Christmas.

Visual Results.

HICKMAN DESIGN 

HICKMAN DESIGN 

HICKMAN DESIGN 

HICKMAN DESIGN 

HICKMAN DESIGN 

The Results

Visit Art Supply Website

The collaborative approach by Bird Marketing delivered significant improvements in Hickman Design’s online presence. Organic traffic substantially increased, complemented by enhanced user engagement on social media and direct, influencer-driven sales. The project successfully established Hickman Design as a player in the online art supplies market, laying a robust foundation for continued growth and market presence.